The trend of female entrepreneurs is on the rise and it’s truly empowering to witness! Over 1,821 brands are started everyday by women. But having a brand isn’t enough – you also need an online presence that stands out from the crowd. 

Think about it… how many landing pages and websites do you land on every day that you ’ll never remember? The ones that stick out are the ones that have a unique web design, content, and overall vibe.

One of the things I love about being an entrepreneur is finding vibey places to work. You know, the kind that just feels right. My favorite spot is a little nursery that has tables to work from. In the winter, it is an incredible feeling sitting in the greenhouse, sun beaming down, and being surrounded by plants.

I could stay there forever. So, I frequent this spot often.

You want your website to feel like my favorite work spot. Your website design should be so appealing to your ideal customer that they find themselves coming back to visit frequently — whether to reread that interesting section or to browse your blog, they are interested in sticking around.

This is no easy feat. Because the thing about attention spans and 2023… it takes a lot to capture someone’s attention and keep it.

You need a website, content, and overall look that stands out from the rest. But in order to do that, you have to first tap into who your ideal customer is, what they’re looking for, and then merge that with your unique style.

Here are three simple ways to create an impactful presence on your website.

Brand Photography 

Brand photography is an important way to capture the unique look and feel of your business. Not only does this provide visitors with visuals they can associate with your company, but it also speaks volumes about who you are and what you stand for. When crafting this imagery, think of stories you want to tell and moments you want to convey that best represent your brand culture.

For example, if you’re a fashion label looking to showcase behind-the-scenes content such as how garments are created or styled by models in beautiful locations – consider shooting exciting visuals that will draw users in and keep them engaged. Investing in professional images taken by a talented photographer is invaluable when it comes to creating authentic content for your website and other marketing materials. 

Video Gifs

Video gifs are another way to make an impression without needing too much time or resources from your side. Unlike traditional photos that remain still on a page, these mini videos bring life into the visual space by adding motion and energy into the mix. Whether it’s showcasing products moving across the screen or people interacting with each other – these animations do an amazing job at keeping viewers engaged while conveying emotions through movement in just seconds. The best part? They’re fast loading so they don’t slow down page speed which is key for user experience! 

Personality-Packed Copywriting

Copywriting plays an integral role when trying to capture the essence of your brand online. It should not only clearly explain what services/products you offer but also paint a picture of who you are as a company so visitors can get familiar with your unique personality right away – such as using humor in blog posts or clever one-liners throughout site pages. When writing copy, focus on telling stories that engage people’s emotions while also avoiding corporate jargon that might come off as robotic or dull. Remember: keep the tone conversational yet informative so visitors quickly understand the purpose of each piece without getting bored along the way! 

Conclusion

The power of combining all three elements together should never be underestimated! Brand photography, video gifs, and personality-packed copywriting work together to create an unforgettable impression for visitors – no matter if they have 5 seconds or 5 minutes on your website. Incorporating these design elements will help you cut through digital noise and stand out like never before!